Application of kotter’s eight step model in the management of strategic change at British American tobacco Kenya
Abstract
The business environment is very dynamic with various forces bombarding the
organizations. It is hence imperative for the
organizations to put in place strategies for
adapting and adopting new practices that will enable the organizations successfully
survive the tides. In doing this
the organizations need not rel
y on experience and old
way
s
of doing things.
It is imperative f
or organizations to
adopt tried processes that will
enable them achieve their change objectives within the limited time and using the limited
resources. Many models have been suggested to guide the change process. These models
can
be adopted by organizatio
ns in order to manage the change process successfully
and
in an efficient manner
.
This study mainly focused on
Kotter‟s eight step model.
The study
aimed at determining the change management process adopted by BAT Kenya
. It also
tried to determine to what
extent does the change management process compare and
relate
to
Kotter‟s eight step model. The study also aimed at establishing the challenges
encountered by BAT Kenya in the
process of managing change. This
research
adopted
a
case study research design wi
th focus on BAT Kenya. Data
collection was done by use o
f
interview guides
. The interviewees were
five key managers at BAT
.
Content a
nalysis was
then
carried out on the collected data and generalizations drawn to achieve the objectives
of study.
The
resear
ch
study has shown that BAT
is
responsive to
changes in the
environment
and has put functions in its structure to handle change as and when needed.
Research study has also shown that BAT adopts
Kotter‟s eight step model in the
management of change
of the bigger projects in that it has followed the eight steps and
has only skipped a few steps when it was handling smaller projects.
The researcher
recommends the firm focuses and invests more on human capital which is inimitable in
order to remain compe
titive in the industry
Publisher
University of Nairobi