| dc.description.abstract | The study sought to determine the role of radio in
agricultural development in Boma
choge
Chache
Constitu
ency by evaluating the program
Oborem
i
Bwai
to
on
Egesa
FM. Particularly, the
study sought to determine whether radio addresses the needs of the farming community in
Bomachoge
Chache Constituency.
The findings from this study
established that farmers adopted
the information disseminated through radio
, which was found to be highly relevant (51%) to
their needs.
Furthermore, through this programme,
farmers formed a networking organization
called the Famers Welfare Forum (FWF) through which they visited each other to exchange
agricultural market informat
ion and also seek expert advice
.
The study employed a mixture of
qualitative and quantitative research techniques that included the collection of data using key
informant
interviews, Focus Group D
iscussions (FGD
s) and questionnaires.
A purposive
sampling t
echnique was used to select respondents for interviews and FGDs from each of the 8
target sub
-
locations.
FGDs were carried out on
three main groups
-
men
,
women and youths. The
data was analyzed by the use of the statistical analysis software called Statist
ical pack
age for
social sciences (SPSS).
The findings however
established that the time allocated for the
pr
ogramme was not sufficient. The
study therefore recommends that some more time should be
allocated to the programme. In addition, the producer shoul
d consider airing a repea
t of the
programme. Also
the study found that the program
me
fails to provide necessary information
about markets for t
he produce, which at times led
to huge losses. This study therefo
re
recommends that the producer
should consider
coming up with a program
me
on
agricultural
marketing
techniques | en_US |
