dc.description.abstract | Organizations have nowadays been under intense pres
sure to fundamentally change how
they do business if they have to ensure their survi
val and competitiveness. Organizations
are strongly influenced by their environment which
consists of forces of an economic,
political, or social nature. The environment also p
rovides key resources that sustain the
organization and lead to change and survival. Becau
se the performance of firms is
dependent on the fit between firms and their extern
al environment, then change in
external environment requires firms to adapt to the
se changes. As a result, firms would
change their strategy in response to the environmen
tal changes.The pace of global,
economic and technological development makes change
an inevitable feature of
organizational life. This study examined the strate
gic change management practices
adopted by Kenya commercial bank limited and influe
nce of the strategic change
management practices on the bank’s performance. Ken
ya commercial bank group limited
embarked on a transformational change program aimed
at moving the bank from good to
great through embedding a performance culture of di
scipline, passion, ownership and
teamwork that would place KCB as a brand that is to
p-of-mind with exceptional financial
performance that will allow the bank to invest in t
he future and fully reward shareholders
and employees. This was a case study with the unit
of analysis being Kenya Commercial
Bank group Limited. The study is significant to sch
olars and business researchers where
they will be able to relate strategic change manage
ment and performance in a real
working environment and interrogate existing theori
es and concepts in the area of
strategic management. Data was obtained by intervie
wing senior managers of the bank.
The qualitative data was then analyzed using conten
t analysis allowing the researcher to
systematically and objectively identify specific ch
aracteristics and relate trends. The
study found a positive relationship between strateg
ic change management practices and
performance of the bank. The study recommends that
change process should involve the
participation of all employees, should be communica
ted clearly, frequently and through
several channels, certain aspects of the change pro
gram should be delegated clearly
explaining limits of the responsibilities and manag
ers should foster a change culture in
their organizations. The study’s limitations includ
ed limited time set aside for the study,
limited scope of study and securing face to face in
terviews with senior managers of KCB
group limited due to their busy schedules. The stud
y suggests further research on
strategic change management practices and performan
ce of commercial banks in Kenya
to supplement the findings of this study as well as
identify other influences on
performance of banks in Kenya. | en_US |