Browsing Archives by Author "4e8cf725-ed1d-49c0-910d-9161d999ca10"
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An Investigation Into The State Of The Marketing Concept In The Television Broadcast Media In Kenya
Obonyo, Rabah M (University Of Nairobi, 2000)This study is concerned with the state of the marketing concept in the television broadcast media in Kenya. The study was aroused by the fact that the liberalization of the industry has brought about an intense and ...