| dc.description.abstract | PCK is a state owned corporation hardly hit by the dynamics of change in economic
environments. From legislations allowing entry of new and more vibrant privately
owned corporations into the market which it initially, solely dominated to the
constantly changing consumer needs, alongside advancement of technology, PCK has
faced all the need and necessitation to revolutionize its strategies if it is to remain vital
in the modern markets. The research project set out to find out how Corporate Turnaround
Strategy affects the operations of PCK. A comprehensive review of literature,
both local and international was done. Strategy and in particular turnaround strategies
as presented by various authors was analyzed. Various kinds of turnaround strategies
were identified and in particular which strategies are applicable in what
circumstances. A case study design was selected. Primary data was collected through
an interview guide. The data collected was mainly qualitative in nature hence content
analysis was the best method of analysis as it does not limit the respondents on
answers and has the potential of generating more detailed information. The
respondents gave similar views based on the strategies employed with some strategies
having had a high positive impact on the respondents indicating high levels of
efficiency whereas others did not have significant impact indicating low levels of
effectiveness. The respondents also gave insights as to what areas need to be
addressed to make PCK more effective in meeting their needs and expectations. From
the study it was found that the turnaround strategies employed by PCK were highly
ineffective in meeting organizational goals due to challenges that were encountered in
their implementation and other areas also need to be further addressed in order to
make the organization more efficient and effective in their delivery of service. The
study also encountered limitations on the fewer respondents which created the
likelihood of being biased as well as not enough primary data. The study also
identified areas for further research such as effects of government assistance and
turnaround strategies in the public sector. | en_US |
