How communication influences adoption of family planning: a case study of Marani division in Kisii county in Kenya.
Abstract
In this study, the researcher‘s objective was to investigate the significance of communication
and social factors that influence the adoption of family planning in Marani division of Kisii
County. The research seeks to identify and investigate how c
ommunication and social factors
come into play in the initiation and implementation phases of family planning. The research
revolves around seeking to evaluate the level of family planning and analyze the family
planning adoption process.
The study was con
ducted among reproductive age women of Marani division. The target
population is convenient in terms of accessibility to citizens of different levels of income
representing diverse population across the division. Kisii County
was
ranked seventh among
the
highly populated counties in Kenya.
The study used both qualitative and quantitative methods to collect data from the residents of
Marani division. Data was collected from rural residents of reproductive age between 15 to 49
years.
Data collected was ana
lyzed using SPSS (Statistical Package for Social Sciences). Descriptive
statistics and inferential statistics such as multiple regressions were used. This assisted in
determining the level of influence the independent variables has on the dependent variabl
e.
The study found out that women of reproductive age in Marani division find the family
planning messages ineffective in influencing their adoption. It was also clear that they prefer
interpersonal communication for effective behavior change and that the
re are s
pecific
ch
allenges
faced by the government in disseminati
on of family planning
campaigns especially
the inability to conduct
research to obtain feedback
and infrequent messages which
were both
attributed to inadequate funding xiii
The study recommended
that periodic survey should be conducted
by FPAK
to obtain
immediate feedback from the target audience. There should be training of clinical officers and
those who provide family planning information to the targeted women. The government
should also us
e
m
ultimedia
channels to ensure
that all targeted groups are reached.
Use of
vernacular language should also be considered to counter language barrier problem