Response strategies to changes in external environment by Sony-sugar company limited
Abstract
This study was carried out to examine response strategies employed by SonySugar
Company Limited to address changes emanating from its external environment. The
research employed case study approach to undertake the exercise. It is worth noting
that the world is always changing with time, and managers face complex and
challenging pressures and opportunities from the business environment. Due to
obvious changes, coupled with stiffer competition and technological advances,
organizations must provide sufficient response strategies in order to survive, to grow
and to remain competitive and profitable in the long run.
The study sought to answer the following question: how does SonySugar Company
Limited strategically respond to changes in its external environment? This study is of
great significance to the management of the SonySugar Company Limited, the Kenya
sugar industry, and the agricultural sector would be able to gauge the adequacy or
capability of major response strategies to the escalating changes in the external
environment i.e. corporations involved in farming, manufacturing and commercial
activities. It was noted that the study would facilitate individual researchers to identify
gaps in the current research and carry out further research in the related areas.
An interview guide was used to collect data on response strategies employed by
SonySugar Company Limited to adapt to changes in its external environment. The
interview guide contained open ended questions that were administered by the
researcher on relevant departments with specific personnel responding to the
interviews.
Data analysis and presentation was undertaken by the use of content analysis because
the research was qualitative in nature. The study aimed at offering recommendations
and solutions to policy makers and stakeholders on how to address the issues affecting
the Kenya sugar industry, and more specifically the SonySugar. For purposes of this
research, all public owned corporations were assumed to be having different and
unique experiences occasioned by; political, economic, social, technological, legal
and ecological (PESTLE) factors. The study examined different factors that have
affected sugar productivity and profitability of SonySugar Company Limited and how
the management strategically responds to these factors.
Publisher
University of Nairobi
Description
Thesis