Anti-counterfeiting strategies adopted by pharmaceutical manufacturing firms in Kenya and organizational performance
Abstract
The study general objective was to investigate the anti-counterfeiting strategies
adopted by pharmaceutical manufacturing firms in Kenya and organizational
performance. The objectives of the study were; to determine anti-counterfeiting
strategies adopted by pharmaceutical manufacturers in Kenya and to establish the
effect of anti-counterfeit strategies on performance of pharmaceutical manufacturers
in Kenya. The research employed a descriptive research design. The study was carried
out in 23 companies that were listed as pharmaceutical manufacturing firms in Kenya
by the Kenya Manufacturers and exporters’ 2014 directory, 10th edition. Since the
population was relatively small, a census survey was employed. Both primary and
secondary data was collected. A semi-structured questionnaire was used to collect
primary data. The quantitative data obtained were first checked for errors,
completeness then coded and entered in SPSS program before analysis. The data was
analyzed using descriptive statistics such as frequency, percentages, mean and
standard deviation. Content analysis was used in processing of qualitative data and
results presented in prose form. The study also found that anti-counterfeit strategies
had led to improved organization performance this was through, increased brand
loyalty to a great extent. The study further found that counterfeits affected innovation
to a great extent and that counterfeits caused loss of goodwill of the brand to a great
extent. The study further concludes that taking all other independent variables at zero,
a unit increase in embossed optical films will lead to an increase in the scores of the
organizational performance. A unit increase in high resolution printing will lead to an
increase in organizational performance. On the other hand, a unit increase in taggants
will lead to an increase in the scores of the organizational performance; and a unit
increase in Radio frequency identification devices (RFID) will lead to an increase in
the scores of the organizational performance. This infers that embossed optical films
influences the organizational performance most followed by taggants, high resolution
printing and then Radio frequency identification devices (RFID). The study also
established a significant relationship between organizational performance and the
independent variables; embossed optical films, high resolution printing, taggants and
Radio frequency identification devices (RFID). From the above conclusions the study
recommend the companies should clearly understand the effect of counterfeit drugs
and the consequences of such drugs to their business and to the patient who end up
consuming the counterfeited drugs. Further all cases of counterfeiting should be
reported to regulatory authorities for action.
Publisher
University of Nairobi