| dc.description.abstract | This paper is a research work on specific destination marketing strategies employed by
tour firms in Kenya.Kenya’s tourism activity has always been a high source of foreign
exchange in Kenya. With regard to this, this study aimed at investigating the effects of
certain specific destination marketing strategies of the tour firms in Kenya. Data was
collected using semi-structured questionnaires and analysed using mainly descriptive
statistics. The study found out that the touris attraction events, the tour firms’ image and
the country’s image. The researcher will undertake a research study to find answers to
fundamental questions that are of essence in destination marketing strategies of tour firms
in Kenya. The research was undertaken within a framework of a set of philosophies
(approaches). It will use procedures, methods and techniques that have been tested for
their validity and reliability, designed to be unbiased and objective. Research was
conducted via quantitative or qualitative methods. Quantitative methods were useful
when a researcher seeks to study large-scale patterns of systems, while qualitative
methods were more effective when dealing with interactions. The researcher was aiming
to achieve philosophies - approaches e.g. qualitative, quantitative and the academic
discipline in which the researcher has been trained, Validity - correct procedures was
applied to find answers to fundamental questions, reliability - to the quality of a
measurement procedure that provides accuracy and, unbiased and objective – to take each
step in an unbiased manner and drawn each conclusion to the best of the ability of the
researcher. | en_US |
