dc.description.abstract | Mass media is a term used to denote a section of the media
specifically envisioned and designed to reach a very large
audience such as the population of a nation state. It was
coined in the 1920s with the advent of nationwide radio
networks, mass-circulation newspapers and magazines,
although mass media was present centuries before the
term became common. The term ;p'ublic media has
a similar meaning: It is the sum 0 the public mass
distributors of news and entertainment across such
media as newspapers, television, radio, broadcasting,
which may require union membership further by the
large markets such as Newspaper Guild, the American
Federation of Television and Radio Artists (AFTRA)
and text publishers. The concept of mass media is complicated further by the emergence of leT and convergence such
that internet media is available to individuals as a means of potential
exposure on a scale incomparable to what was previously restricted
to select a group of mass media producers. | en_US |