| dc.description.abstract | This study sought to research on the organizational communication strategies and their
effectiveness on health and safety awareness in Associated Battery Manufacturers (East African)
Limited company. The company manufactures motor-vehicle batteries, solar panels and other
lead-metal and sulphuric-acid products.
The research hence purposefully sought to find out; from the analysis of the interview responses;
if the company has effective organizational communication strategies and the strategies’
effectiveness. To achieve the research objectives, the study was guided by the Framing Theory
and the Uses and Gratification Theory. Framing theory helped emphasize on the
conceptualization of ideas and the attitudes formed; on a message; by individuals whilst in Uses
and gratification theory it emphasized more on the choices of media and strategies used to
communicate various messages for fulfillment of a particular purpose.
The study opted for a qualitative research as the researcher conducted studies through structured
interviews schedules on the laborers, supervisors and managers (twenty respondents out of the
one hundred) that work in the factory.
The researcher administered the data collection tools after a prior visit that assisted in refining
timings of the respondents on duty. This study made use of the primary data responses from
structured interviews which were held privately for every individual interviewee as hand-written
notes were taken and the conversations were put on record.
The structured interviews allowed respondents to offer their own interpretations. This approach
enabled the researcher to understand, explain and interpret phenomenon under investigation from
the perspective of the people being studied. Data was presented, analyzed, findings interpreted
and conclusions made then recommendations made based on the data collected.
The key finding was that management has not been keen on the development of a standard checklist
of indicators for monitoring and evaluating the role of strategic communication in the
organizational growth. Equally the study concluded that organizational communication strategies
are important to the organizational transformation. Finally the key recommendation made as a
result of the key findings is that constant monitoring and evaluating of the organizational
communication strategies need to be done and made effective for the safety of the workers. | en_US |
