| dc.description.abstract | This research was carried out to investigate the entry strategies used by China Wu Yi
Company Limited in its penetration of the Kenyan Market. The objective of this
research was to determine the entry strategies used by China Wu Yi Company to
determine the extent to which the company seems to be capturing all the opportunities
that come up at their disposal. Consequently affecting the home based and grown civil
engineers, architects etc. The research found out the factors that lead China Wu Yi to
enter to this foreign market in its quest to conduct business in the Kenyan market, was
both environmental specific and firm specific. This research was also able to determine
what influences the firms’ decisions to enter the Kenyan market and succeeding at it as
well. A number of Strategies were researched on to determine the main entry strategy
such as exporting, licensing, franchising, wholly owned subsidiary etc.Entry Strategies
make it possible for the entry of a company’s services, management, technology, human
skills and other resources for the foreign market. The decision criteria for the mode of
entry was studied upon to see what the particular entry depends on what factors for
example political legal, socio economic characteristics, consumer variables or financial
conditions.The study was conducted at China Wu Yi Company Limited. Data was
collected through the conducting of interviews. The results were analysed and the
findings from the study indicate that China Wu Yi has been able to secure a lot of deals
in the Kenyan market and as a result the local construction companies are being
adversely affected by the growth and speed China Wu Yi is taking over the industry. To
remain competitive in this cut throat industry the local contractors definitely need to up
their game in this business, they need to invest in research and development so as to
measure customer needs and wants and quality improvement in their products and
services.The findings of this study are of great importance because they will assist in
developing of policies and strategies that will ensure local companies are able to
compete on the same battle field. These findings will also assist foreign companies in
selecting the right entry strategies into the Kenyan market which is full of opportunities
and great potential for growth. Past studies have shown that firms’ foreign market entry
strategy is directly related to the firms’ performance. | en_US |
