| dc.description.abstract | To deal effectively with the wide array of factors affecting the ability of a business to
grow and prosper, strategic management emphasizes formal techniques for setting an
organization’s long-term course, developing plans in the light of internal and external
circumstances, and undertaking appropriate action to reach those goals (Goldsmith,
1997). Strategic management refers to the set of decisions and actions that result in the
formulation and implementation of plans designed to achieve a company’s objectives
(Pearce & Robinson 2007). This study sought to find out the extent to which strategic
management practices were applied by registered film organizations in Kenya. The
population of this study comprised of forty eight registered filming firms that were
licensed as film agents as per the Department of Film Services, Kenya. The study utilized
cross-sectional survey, obtaining largely primary data through structured questionnaires
with descriptive statistics used to decipher trends and general patterns. The findings were
presented using tables, with explanations provide on the parameters tested. It established
that these firms operate in a turbulent environment, characterized by challenges that
emanate from both their internal and external environments. The study established that
most of these organizations perceived strategic management as essential in guiding
actions and decisions to attain desired strategic objectives. However, they had challenges
such as conducting SWOT analysis at the formulation stage, managing change and the
effectiveness of their governance structures at their implementation phase and ongoing
assessment of strategic initiatives, overall participation, success of corrective action to
failing or sub-optimal strategic initiatives and openness to collaborative initiatives at their
evaluation phase. Areas for further research are also proposed, which include widening
the scope of study to cover a larger population than just the registered firms, further
research on factors affecting strategic management practices so as to uncover
impediments and success factors and studies applying other more in-depth approaches
such as case studies, which would be more thorough and objective. For policy and
practice, the study recommends that that there should be comprehensive engagement of
all stakeholders in strategy formulation, implementation and evaluation phases with
organization open to enhancing capacity for strategic management through measures such
as developing training programs and engaging change agents. | en_US |
