Public transport sector perception on television programming on road safety: a case study of Nairobi County
Abstract
Road safety has been greatly associated with numerous deaths in the recent past and the
numbers have risen tremendously. Road crashes are mainly attributed to lack of
responsiveness. If the public are made aware of the best ways to conduct themselves on the
road through television the road crashes would reduce. This research paper looked at the
importance television associates with road safety with a view to promoting the awareness on
proper road usage on Kenyan roads. The study focused on three television stations Citizen
Television, NTV and KTN. The study also provides interventions that the media ought to put
in place to promote road safety on roads. The role that television plays in enhancing road
safety is examined with particular focus on programs, advertisements and news items or spots
that are aired on the three television stations. The media are ideal tools in achieving the
objective of reaching out to the citizenry on account of their wide coverage to effectively
enhance behavioral change in road usage.
Publisher
University of Nairobi
Description
Thesis Masters of Arts in Communication Studies