The challenges of the implementation of expansion strategy at the Hashi Energy Ltd-Kenya
Abstract
The purpose of the study was to investigate the challenges of the implementation of
expansion strategy at Hashi Energy ltd-Kenya. International expansion of business has
taken on many facets in terms of trade, investment & ownership, manufacturing &
sourcing, markets & customers, finance and technology. International expansion has also
resulted in the creation of integrated world markets, in the areas of auto motives supplies
and equipment including ICTs. The literature is mainly on the international expansion in
energy industry and challenges of international expansion in oil industry. The research
design was a case study of Hashi Energy ltd in Kenya. The primary data was collected
through interview guide which was targeted at senior-level managers. Secondary data on
strategic plans was obtained from the records of Hashi Energy in Kenya. The study found
that internationalization process is very complex - first to discover the most attractive
target market, then, to form a successful marketing strategy with which to enter this
market, and also, to form a well working organization which supports the marketing
strategy. The study contributes to Internalization expansion theory whose aim includes
the interpretation of the current events on the international sphere in terms of
development, economic conditions, social scenarios, and political and cultural influences.
The management of Hashi Energy found this study an important insight into the
strategies the company has been using in responding to the challenges of international
expansion The study concludes that to respondent effectively to strategic changes in
globalization, Hashi Energy needs to plan a successful strategy for internationalization
the company has to know the current situation of the company itself as well as the
situation in the target market. This can be done by carefully analyzing the company itself
and the target market. The study recommends that when a strategy is being formulated
the company should first develop a mission statement that attempts to clarify an
organization’s values, purposes, and directions.
Publisher
University of Nairobi
Description
Thesis