Price regulation, product stocking strategies and market share for oil marketing companies in Kenya
Abstract
The purpose of this study was to establish the relationship between price regulation,
stocking strategies and market share for Oil marketing companies in Kenya. The
study was guided by the following objectives namely; the influence of price
regulation on product stocking strategies and the relationship between price
regulation, product stocking and market share for Oil Marketing companies in Kenya.
The study adopted a cross-sectional survey (census) design where the primary data
was collected using a questionnaire as the guiding as key instrument. The research
targeted thirty five (35) registered oil firms involved in importation and marketing of
oil products in Kenya (as per PIEA list). The respondents in the respective firms were
supply/depot managers who are knowledgeable in petroleum industry business
especially on stocks issues. The guiding Secondary data used was Acts of Parliament
related to the petroleum sector and currently in operation. The survey response rate
was 90%. The survey found out that price regulation has a very strong influence on
the stocking strategies for Oil marketing companies in Kenya. The survey further
revealed that there exist a relationship between price regulation and market shares for
Oil marketing companies in Kenya though not statistically significant
Citation
Master of Business AdministrationPublisher
University of Nairobi