Adoption of bring your own device to enhance customer service delivery in Kenya commercial bank
Abstract
Recent years have seen an explosion in consumer mobile computing devices and this has
been accompanied by falling prices that make these mobile devices within easy reach of
the common man. As a result, organizations that traditionally allowed access to corporate
systems through fixed company owned computers are seeing increased numbers of
employees purchasing their own mobile devices and demanding to have them enabled to
access corporate resources. This is what Bring your own device (BYOD) is.
This study sought to find out the extent to which BYOD has been adopted in Kenya
Commercial Bank, the accompanying influence on quality of services delivered to the
customers. This was a case study of Kenya Commercial Bank and the Microfinance Unit,
Nairobi Region was used as the unit of analysis.
A structured questionnaire was used to collect data from respondents within the selected
all branches in Nairobi region. These respondents who were microfinance officers based
at the branches. The data was collected was analyzed using frequency, percentages, means,
standard deviation
The results were presented using tables and charts. The study found out that 100% of micro
bankers apply BYOD in their daily work activities. The bank allowed them to use only
their smartphones. Of the respondents interviewed, 100% were of the opinion that BYOD
in its current form contribute to improved customer service delivery and even thought the
same will immensely increase if they were allowed to use own laptops ansd enabled remote
access to only the bank credit systems as well.
Citation
Master of Business AdministrationPublisher
University of Nairobi