Employee Perception of Change Management at K-rep
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Date
2007Author
Michira, Caroline N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Change management is the process, tools and techniques to manage the people side of business.
Change is required to achieve the required business outcome and to realize that business change
effectively within the social infrastructure of the workplace. Perception is a cognitive process
that lets a person make sense of stimuli from the environment. Perception is influenced by
internal and external factors leading people to see some perceived events differently. This study
therefore sought to determine employee perception of change management at K-Rep.
The objectives of the study were to establish the process of change management process at K –
Rep as well to determine the employees‟ perception of change management at K-Rep. The study
adopted a case study method as its research design. Stratified sampling was adopted for this
study. In this case 34 employees of K-Rep Bank were involved in the study. Primary data was
collected by questionnaire method.
The findings indicated that the forces of change that largely affected the organization include; the
need to improve product and services, the need to improve productive efficiency, the need to
improves standards, growing the customer base, the need to introduce a new culture in the
organization, change in demand for K-Rep products or services and growing the current revenue
and profits. On the other hand the perceptions that were largely felt by the respondents include
enhancing competitiveness, leading to loss of morale and broadening the product and service
range in existing markets.
Publisher
University of Nairobi
Description
MBA Thesis