| dc.description.abstract | The practice of strategic management enables companies and organizations to define their
strategies which provide a central purpose and direction to its activities to people who
work in the firm and often to the outside world. Organizations, in order to achieve their
goals of providing quality products, profitability and competitive advantage over their
rivals must hold definite strategic management practices. The objective of this study is to
establish the strategic management practices at Jubilee insurance Company of Kenya
Limited. The study utilized a case study design. An interview guide was used to collect
data. Data was analyzed using content analysis. The study found that the vision and
mission statement were well placed and internalized by the employees and popularized to
the community. On the political front Jubilee Insurance Company of Kenya Limited
should judiciously position itself in order to benefit from all the county regions in Kenya.
Jubilee insurance pursues strategic management accomplishment fervently due to the
competition the industry. The study recommends a wider political, economic, social and
technological (PEST) analysis to augment SWOT analysis being pursued at the Jubilee
Insurance Company limited. For instance Jubilee Insurance Company of Kenya Limited
should involve the surrounding community in strategy formulation. Its input should be
incorporated in order to reduce apathy. For the process of managing strategy to work very
well, managers must place their imprint on those aspects of the plan to be carried out in
their area of responsibility. The study also recommends having a well outlined strategic
analysis in the management practices at Jubilee insurance company. Analysis is a key
stage because the information gained in this stage will shape the next two stages i.e.
strategic planning and implementation. Interviewing needs more time than questionnaires
and thus the data collection was time-consuming for the researcher. The nature of
qualitative study relied on the researcher‟s judgments of data collection and analysis. The
researcher was the main data collection instrument for the unstructured interviews and
analysis of the data. However, the possibility of bias was minimized by the assistance of
an expert co-coder and the use of strategies such as trustworthiness, reflexivity,
bracketing and intuiting throughout the study. This research suggests for further research
on the strategic reactions applied by Jubilee insurance company Kenya Limited in the
Insurance Industry in Kenya. In addition, to find out how Jubilee Insurance Company of
Kenya Limited performs strategic control and evaluations. This study also suggests
research on the strategic planning and formulation procedures at Jubilee Insurance
Company of Kenya, and also further research should be done to evaluate how the
indigenous companies have responded to the competitive environment created by Jubilee
Insurance Company. | en_US |
