| dc.description.abstract | Stakeholders within organizations influence strategy and consequently influence the
organization’s purposes that result in formal expectations in terms of achievement.
The extents to which organizational stakeholders are interested in or able to influence
organizations’ purposes vary and their different power and interests underscore these
variations. In public sector organizations, the values and expectations of different
stakeholder groups in organizations play an important part in the development of
strategy (Wheelen and Hunger, 1995; Johnson and Scholes, 2002).
It is against this background that this study was designed to determine the extent to
which various stakeholders were involved in change during the Reform and
Modernization Programme at KRA and establish management perception of the need
for stakeholder involvement in the Reform and Modernization Programme at KRA.
The study used both primary and secondary data which were collected using a semi
structured questionnaire, and interview guide and documentary review. The
questionnaire was administered through ‘drop and pick’ and e-mail while the
interview guide was administered through personal interviews. The study targeted
middle and senior level managers from a sample of 262 drawn through convenience
sampling from the total number of 345 based in KRA Regional Offices and Head
Office in Nairobi. Descriptive statistics were used data that were collected via
questionnaire while data that were collected through personal interviews were
analyzed by way of content analysis.
From the research findings, it was revealed that most there was a great degree of
awareness of change among managers during the Reform and Modernization
Programme at KRA. The study established a number of reasons necessitated KRA to
institute the Reform and Modernization Programme. Most of the reasons were found
to revolve around the need for KRA to enhance its efficiency and effectiveness in
carrying out its business.
Even though the Reform and Modernization Programme at KRA resulted into
changes that affected numerous stakeholders, the study established th
comprehensive analysis was not done to determine the impact of the changes to
various stakeholders.
Also the study established that there were mixed responses with respect to the need
for stakeholder involvement. This was exhibited by the varying degrees of
respondents’ indication on the levels/stages in stakeholder involvement. On the basis
of study findings, the researcher concluded that stakeholder involvement during the
Reform and Modernization Programme at KRA was done to a moderate extent while
managers’ perception of the need for stakeholder involvement was relatively positive.
However, 79.3% of the respondents felt that there was no adequate involvement of
every stakeholder group | en |
