| dc.description.abstract | This research project was meant to investigate how Africa Merchant Assurance
Company (AMACO) practices strategic change management. The study was set
to meet one broad objective of establishing the strategic change management
practices by AMACO.
The study adopted the use of a case study research design where in - depth
information was sought using a semi structured questionnaire.
A sample of AMACO senior management and board of directors who were
involved in strategic change process were selected using purposive sampling
procedures so as to have a representation of the entire organization. The pick
and drop method was used to administer the instrument. Though telephone was
also used to complete one questionnaire.
The study findings established that AMACO implemented a number of strategic
changes, which targeted all departments of the organization but Marjorly;
underwriting, marketing and finance. The areas of focus were Products, office
set ups, behavior, values and culture. AMACO used teambuilding, seminars,
trainings and performance rewards as techniques in strategic change
implementation.
AMACO faced various challenges in it’s change initiatives for example; resistance
to change from both the members of staff and customers. The other challenges
that the company faced were inadequacy of resources and high employee
turnover. Fear of unknown future and unpreparedness were given as main
reasons for resistance.
The study has made a number of recommendations that would be useful.
Constant training of employees through seminars and workshops would be
adopted. Periodic strategic review meetings would also be used. The research
has also recommended that the Insurance Regulatory Authority should be given
more powers to control the industry. | en |
