Browsing Faculty of Science & Technology (FST) by Author "d1aae3fd-07c7-4c4b-80fc-b1ae490cf6b5"
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A Clustering Approach to Market Segmentation Using Integrated Business Data
Makara, Isabel (University of Nairobi, 2021)Market segmentation approaches applied by small businesses in Kenya have mostly been based on very limited customer factors. This includes geographic, demographic, behavioral, and psychographic characteristics of the ... -
A Clustering Approach to Market Segmentation Using Integrated Business Data
Makara, Isabel (University of Nairobi, 2021)Market segmentation approaches applied by small businesses in Kenya have mostly been based on very limited customer factors. This includes geographic, demographic, behavioral, and psychographic characteristics of the ...