Browsing Faculty of Science & Technology (FST) by Author "Muchemi, Lawrence"
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A social media sentiment analysis model to support marketing intelligence in Kenya
Muchemi, Lawrence (University of Nairobi, 2015-06)ABSTRACT Over a decade ago, what commenced as a collection of individual musings scattered across the internet has since evolved into the de facto voice of the global public. It is called social media. The use of social ...