Browsing Faculty of Science & Technology (FST) by Author "Njagi, MM"
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Priming effects of Television on voting patterns. The case of the March 2013 Presidential elections
Njagi, MM (University of Nairobi, 2013)This study was an evaluation of the effect of priming from TV media on the decision making patterns of the Kenyan people, during the March 2013 presidential elections. The objectives of the study were to investigate the ...