Browsing Faculty of Science & Technology (FST) by Subject "Attrition Modelling"
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Attrition Modelling for Online Media Users by Cox Proportional Hazards
(University of Nairobi, 2019)In this work survival analysis was used to analyse propensity to churn for online writers of a news website in Kenya known as hivisasa.com. The study sought answers on which covariates were major determinants of writer ...