Browsing Faculty of Science & Technology (FST) by Subject "Scaling up use of Mobile Marketing by Small and Medium Size Enterprises Case Study of Nairobi County"
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Scaling up use of Mobile Marketing by Small and Medium Size Enterprises Case Study of Nairobi County
(University of Nairobi, 2019)In this era of globalization, the demands and growth of technology has led to an increase in the usage of information technology especially for Small and Medium Enterprises (SMEs). Among these technologies is mobile marketing ...