Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Author "83312696-2db0-4202-8b44-43a8a7289a23"

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    • Marketing Strategies and Performance of Media Houses in Kenya 

      Ochieng, Samuel O (University of Nairobi, 2016)
      Marketing strategy is a fundamental issue for the entire business whether the firm is a small scale set up or a well reputable transnational conglomerate outfit,, organizations are tasked and mandated to develop, establish ...

    • Marketing Strategies and Performance of Media Houses in Kenya 

      Ochieng, Samuel O (University of Nairobi, 2016-11)
      Marketing strategy is a fundamental issue for the entire business whether the firm is a small scale set up or a well reputable transnational conglomerate outfit,, organizations are tasked and mandated to develop, establish ...