Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 12706-12725 of 24481
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Influence of attributes of directorship on corporate governance in small scale tea companies in Kiambu County in Kenya
(School of Business, University of Nairobi, 2012-11)In the recent past, corporate governance has become of great concern especially in running of institutions and companies. The board of directors are mandated to steward these institutions and oversee the work of management. ... -
Influence of balanced scorecard on employee job satisfaction: a survey of Co-operative Bank of Kenya Ltd
(University of Nairobi, Kenya, 2010)This research was conducted to assess the application of balanced scorecard on cooperative bank employee job satisfaction. This was done with the view that people are an important factor for any organization to accomplish ... -
Influence of balanced scorecard on performance of safaricom Kenya limited
(University of Nairobi, 2015)Changing business environments and the advent of technology has forced companies in the information age to rethink ways of measuring, managing and continuously improve their performance. Organization performance has become ... -
The Influence of Balanced Scorecard Performance Management System on Employee Job Satisfaction at National Hospital Insurance Fund, Kenya
(University of Nairobi, 2016)Balanced Scorecard is a management system that is intended to improve efficiency and effectiveness of the delivery of organization‟s output. In the balanced scorecard approach, employees are the target and medium of change. ... -
The influence of behavioral biases on the trading decisions of equity fund investors: A case of British American (britam) Kenya Equity fund
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)This paper set out to study behavioral biases of investors in the equity fund market and how they apply in our local situation. The objective of this study was to identify behavioral biases and phenomena present amongst ... -
The Influence of Board of Directors Composition on Financial Performance of Commercial Banks in Kenya
(University of NairobiSchool of Business, 2013-09)The purpose of this study was to investigate the influence of board of directors composition on financial performance of 43 commercial banks in Kenya. The study was guided by the research objectives to establish the ... -
Influence of board of govenors on financial management of public secondary schools in miwani division, Kenya
(University of Nairobi, Kenya, 2010)Success of schools depends on the quality of management. Prudent manegeesera is I: precondition to the attainment of quality results in efficiency and cost and this therefore requires that the board of governors is adequately ... -
The Influence of Board of Management in the Academic Performance of Learners in Public Secondary Schools in Kiambu Sub-county.
(University of Nairobi, 2022) -
Influence of Board of Managements’ Corporate Governance Practices on Financial Management in Public Secondary Schools in Moyale Sub-county, Kenya
(University of Nairobi, 2018)Education has always been one of the most vital sectors of a working government. It is the pillar of socio- economic development of the society and nation at large. Towards this end, the research sought to establish the ... -
Influence of brand equity assets on consumer purchase choices: the case of breastfeeding pillows in Nairobi
(University of Nairobi, Kenya, 2010)This study seeks to look at me influence of brand equity assets on Consumer behavior with the product in study being the breastfeeding pillow. There are four major brand equity assets categories brand awareness, loyalty, ... -
Influence of Brand Equity on Consumer Purchase Choices Among Pay Tv Subscribers in Nairobi, Kenya
(University of Nairobi, 2016)The competitive potential of any company is significantly influenced by the brands held in the company‟s portfolio. To firms, strong brands create competitive advantage, customer loyalty and attract premium prices for its ... -
The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya
(University of Nairobi, 2016)In the 21st century, the priority for many firms has switched from acquiring customers and striving for customer loyalty to achieving strong brand equity. To compete in different product and service industries requires a ... -
The influence of brand equity on the choice of marketing strategies by manufacturers of carbonated drinks in Kenya
(University of Nairobi, 2015)Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. The main ... -
The influence of brand extension strategies on brand image among pharmaceutical firms in Nairobi, Kenya
(University of Nairobi,, 2013)Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Technological advancement and a saturated domestic market, combined with increasingly ... -
The influence of brand ideals on sustainable growth in Kenyas’ Cement Industry
(University of Nairobi,School of business,, 2013-10)The study sought to establish the influence of brand ideals on sustainable growth and the extent to which they are being used by Kenya’s cement companies. A descriptive cross-sectional study was done with the target ... -
Influence of Brand Orientation on the Performance of Daily Newspapers in Kenya
(University of Nairobi, 2016-11)Customer perception of brands has been of great interest to the organizations as more and more organizations embrace brand orientation whether knowingly or unknowingly. This leads to a more efficient system of work as there ... -
Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ... -
Influence of brand symbols on brand Preference for consumers of Kenya breweries Limited products in Nairobi
(School of Business ( SOB ), 2002)In recent time, many organizations have made modifications to the brand symbols used in their brands, and this has been driven by various factors, among them, the ever increasing alternatives for consumers to choose from, ... -
The influence of branding on employee attitude and perceptions in the banking industry in Kenya a case study of four banks
(University of NairobiSchool of Business, University of Nairobi, 2005-09)The objective of branding is profit oriented and customer focused. It is a widely accepted theory in marketing that a brand is owned by the external customer because brand equity must be based partly on the values and ... -
The influence of branding strategy on financial performance of commercial banks in Kenya
(University of Nairobi, 2015)The purpose of this study was to establish the influence of branding strategies on financial performance among commercial banks in Kenya. The study had two specific objectives: To establish branding strategies adopted by ...