Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 15330-15349 of 24481
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Market entry strategies used by multinational corporations to enter into Kenyan market
(University of Nairobi, 2014)In the current global market, many companies even the well-established multinational companies are finding it hard to expand to foreign markets. A firm’s choice of mode of entry into a foreign market is one of the most ... -
Market Facilitation and Performance of Women Enterprise Fund Vision 2030 Flagship Project in Embakasi East Constituency, Kenya
(University of Nairobi, 2023)Women Enterprise Fund, a Vision 2030 flagship project, was established by the Government of Kenya to facilitate provision of reachable and cost effective loan to assist women initiate, and also improve businesses for income ... -
Market Forces Motivating Cross-border Banking by Commercial Banks in Kenya: a Case Study of Kcb Group Limited
(University of Nairobi, 2019)This research sought to understand market forces motivating regional money-lending of Kenyan commercial money-lenders with a specific reference to KCB Limited Group. It was driven by the point that financial markets in ... -
Market Orientation and New Product Development by Pharmaceutical Firms Operating in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2009-04)Discovering and commercialsing of new drug molecules is critical for the future assets of a pharmaceutical company. However, bringing a molecule from discovery to manufacturing is a long and costly process that ... -
Market Orientation and Performance of Food Processing Firms in Nairobi,
(University of NairobiSchool of Business, 2013)This paper examines the relationship between market orientation and performance of food processing firms in Nairobi, Kenya. The effect of market orientation on business performance has been researched over the years with ... -
Market Orientation, Firm Characteristics, Dynamic Capabilities and Performance of Deposit Taking Savings and Credit Cooperative Societies in Kenya
(University of Nairobi, 2015)The overall objective of this study was to determine the effect of market orientation, firm characteristics and dynamic capabilities on the performance of deposit taking savings and credit cooperative societies in Kenya. ... -
Market Orientation, Marketing Practices, Firm Characteristics, External Environment and Performance of Tour Firms in Kenya
(University of Nairobi,School of Business,, 2013)The study objectives were to assess the relationship between market orientation and performance; examine the influence of firm characteristics on performance; assess the influence of external environmental factors on ... -
Market oriented dairying and its impact on women’s decision making in the North rift, Kenya
(University of Nairobi, 2014)Interest in gender roles, decision making and control of income in a specific society has been growing for more than ten years, driven by the realization that women often do not benefit from development activities and ... -
Market penetration strategies used by Essar telecom Kenya (Yu)
(University of NairobiSchool of Business, 2011-11)Market penetration seeks to maintain or increase the market share of current products of a company. This can be achieved by a combination of competitive strategies like pricing, advertising, sales promotion and dedicating ... -
Market Penetration Strategies Used By Football Betting Firms In Kenya
(University Of Nairobi, 2016)This study was conducted to establish the market penetration strategies used by football betting firms in Kenya. A descriptive census study was done on the 12 licensed and registered betting firms in Kenya. Data was collected ... -
Market Penetration Strategies Used by Football Betting Firms in Kenya
(University of Nairobi, 2016-11)This study was conducted to establish the market penetration strategies used by football betting firms in Kenya. A descriptive census study was done on the 12 licensed and registered betting firms in Kenya. Data was collected ... -
Market penetration strategies used by internet service providers in Kenya
(University of Nairobi, 2014-11)The main purpose of this study was to analyze market penetration strategies used by internet service providers in Kenya particularly focusing on market penetration strategies used by Internet Service Providers and the ... -
Market positioning strategies adopted by courier companies Kenya
(School of Business, University of Nairobi, 2008-09)This study was conducted with the objective of establishing the Market positioning strategies adopted by Courier companies in Kenya, and the challenges faced by Courier companies in their attempt to position their services ... -
Market Positioning Strategies Adopted by the Agricultural Finance Corporation (AFC) of Kenya
(University of Nairobi, 2012)The Development Finance Institutions today are facing stiff competition from the banks offering similar products and services. For them to survive, it has been necessary to develop positioning strategies to enable them ... -
Market Positioning Strategies Used by Insurance Companies in Kenya
(Business Administration, University of Nairobi, 2013)The nature of competition in the Insurance Industry in Kenya is quite fierce with Companies competing for a limited market characterized by low Market penetration of about 3.02% by 2012. Majority of the Insurance Companies ... -
Market Price Determinants of Live Cattle: the Case of Garissa Livestock Market
(2014)Livestock in general and cattle in particular are indispensable components of rural livelihoods in Kenya. In the semi-arid and arid parts of the country, the pastoral communities depend mainly on their livestock for their ... -
Market reaction to announcement of cross-border listing for companies quoted at the Nairobi Stock Exchange
(University of Nairobi, Kenya, 2010)Stock market behavior is very crucial in shares and other stock returns predictability. Kenyan capital market has become more dynamic in the recent past and the Kenyan population has become more knowledgeable and informed. ... -
Market reaction to planned change in capital structure: public offers as proxy for change in capital structure-evidence from Nairobi stock exchange
(University of NairobiSchool Of Business, University Of Nairobi, 2009-08)This study has two broad aims, to test the existence of a relationship between capital structure and firm value using IPO as a proxy for capital structure on Nairobi Stock Exchange and, to analyze the behavior of firm share ... -
Market reaction to shareholders' annual general meeting of companies listed at the Nairobi stock exchange
(Business Administration and planning, 2006)The objective of this study was to examine the effect resolutions passed at annual general meetings (AGMs) on share prices of companies listed at Nairobi Stock Exchange (NSE). This required: collection of sample of firms ... -
Market Reaction to the Agency Problems on Share Prices of Companies Listed at the Nairobi Securities Exchange
(University of Nairobi, 2013)