Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 15370-15389 of 24481
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Marketing Mix in Deepening Financial Inclusion in Kenya and Uganda
(2013)Financial Inclusion, a relatively new area of study and practice, is the deliberate effort to provide access of formal financial services to poor people, who are otherwise either under-banked or unbanked, at a cost that ... -
Marketing mix strategies adopted by pharmaceutical companies in Kenya
(School of business, 2012-11)In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, pharmaceutical companies need to use effective marketing mix strategies in managing for them to ... -
Marketing mix strategies adopted by pharmaceuticals companies in Kenya
(University of Nairobi, 2012) -
Marketing mix strategies adopted by tennis affiliated organizations to enhance competitiveness. A study of Nairobi county, Kenya
(University of Nairobi, 2015)The study investigated marketing mix strategies adopted amongst Tennis Affiliated Organizations within Nairobi County to enhance their competitiveness. The objective of the study was to determine marketing mix strategies ... -
Marketing Mix Strategies and Competitive Advantage: a Case Study of Family Bank in Kenya
(University of Nairobi, 2013)Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the marketing. This includes identification, selection and ... -
Marketing Mix Strategies And Perfomance Of The Sugar Companies In Kenya
(University of Nairobi, 2019) -
The marketing of domestic tourism in Kenya
(School of Business, University of Nairobi, 1993)The primary objectives of the study reported here were to: determine the extent to which marketing mix variables are used in marketing domestic tourism; examine the influence of various factors on the marketing of ... -
Marketing of information resources in school libraries: the case of the Aga Khan High School-Nairobi, Kenya
(University of Nairobi, 2017)This study was devised to investigate the marketing of library services in academic learning institutions in Kenya. The study incorporated a descriptive research design utilizing both qualitative and quantitative elements. ... -
The marketing of insurance in Kenya: problems faced by independent insurance agents and their perception of the marketing assistance offered by the insurance companies
(Faculty Of Commerce, 1987)The insurance industry plays a major socio-economic role in a developing country like Kenya. The vast aggregation of small sums from the numerous premium collections provides a fund that is an important source of finance ... -
Marketing of Kenya's Tourist Attraction
(University of Nairobi,School of Business, 1985) -
Marketing of urban residential real estate developments in Kenya. case studies of public real estate developers
(University of NairobiFaculty of Architecture, Design and Development, 2000)The marketing of real estate developments in Kenya has tended to focus on promotion and advertising or selling rather than marketing. Current marketing practice and research, however, indicates that to market effectively ... -
Marketing orientation and business performance of mobile phone companies in Kenya
(2015)An accepted position among business executives is that external factors such as competition situation and market size are key success factors in the communication industry. Therefore it is a key function among the top ... -
Marketing Orientation and Sales Growth: a Case of Large Manufacturing Firms in the Food Industry in Nairobi
(University of Nairobi,School of Business, 1998-07)The study reported here analyzed the various programs and methods of marketing orientation that firms in the food industry in Nairobi had adopted. The study also explored whether firms that had adopted more marketing ... -
Marketing oriented strategies adopted by Kenya Airways Ltd in foreign markets
(School of Business, University of Nairobi, 2010)To the best of the researcher’s knowledge, no study had been done on the foreign market strategy adopted by Kenya Airways. This was despite its success in establishing networks in many nations of the world. This study ... -
Marketing practices and firm competitiveness of commercial banks in Kenya
(University of Nairobi, 2016)The study was aimed in determining the influence of the marketing practices in the competitiveness of commercial Banks. The specific objectives were to identify the marketing practices adopted by commercial banks in Kenya, ... -
Marketing Practices, Environmental Dynamics and Performance of Microfinance Banks in Kenya
(University of Nairobi, 2015)Marketing practices are seen as essential tools for enhancing performance to most institutions. However, some of the firms that have adopted these practices have succeeded while others have failed. This study was guided ... -
The Marketing Problems of Small-scale Fish Traders and Strategies Used to Overcome Them: a Case Study of the Landing Beaches in Kisumu District
(Univesity of NairobiSchool of Bussiness, 1999-06)The main objective of the study was to identify the problems in the marketing of fish by small scale fish traders and to identify the strategies used in coping or overcoming these problems. The population ... -
Marketing research in micro and small enterprises:A case study of enterprises in the Nairobi Central Business District
(School of Business, University of Nairobi, 2003-09)This study is meant to be a contribution by part of a wider group of scholars towards determining the main factors that influence the growth of MSEs. Most studies in the past had tended to over concentrate on the aspect ... -
The Marketing Research Practices and Performance of Fast Moving Consumer Goods Manufacturers in Kenya
(University Of Nairobi, 2016)Not all attempts at measuring markets or consumers constitute marketing research. For such an attempt to qualify as marketing research, one must follow the scientific process and in this regard, marketing research is the ... -
Marketing segmentation strategies as a source of competitive advantage at East African breweries limited
(University of Nairobi, 2015-11)Organizations aspiring to meet the challenges of today’s rapidly changing markets and increasing competition require strategic marketing decisions to be founded on well-conceived strategies. For instance to be successful, ...
