Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 15390-15409 of 24481
-
Marketing Strategies Adopted by Bank of Africa Kenya to Combat Competition
(University of Nairobi, 2015)Designing of marketing strategies is critical for the survival and success of any organization. Banking industry has witnessed intense competition the world over and the Kenyan banking industry is not an exception. To ... -
Marketing Strategies Adopted by Cipla Kenya Limited in Response to Competitive Rivalry in the Pharmaceutical Industry in Kenya
(university of nairobi, 2018)The pharmaceutical companies are in constant competitive rivalry aimed at showing how superior the products they have invested in are with a view to outsmart their rivals and secure their position in the market place. ... -
Marketing Strategies Adopted by Deposit-taking Savings and Credit Co-operative Socieites (Saccos) in Kenya
(University of Nairobi, Kenya, 2012)The general objective of this study was to determine the marketing strategies that have been adopted by Deposit-Taking SACCOs and what has influenced their formulation and implementation. This was broken down into specific ... -
Marketing Strategies Adopted By Kenya Tourist Board To Market Kenya As A Tourism Destination
(University of Nairobi, 2011-11)Tourism is one of the major contributors to the country’s GDP therefore an important pillar in the Kenya’s economy. This study is conducted to determine one objective; the marketing strategies applied by Kenya Tourist Board ... -
Marketing Strategies Adopted by Pharmaceutical Companies in Response to the Changing Consumer Buying Behaviour in Kenya
(University of Nairobi, 2014-11)This research was designed to investigate the marketing strategies adopted by pharmaceutical companies in response to the changing consumer buying behavior in Kenya. The studied two objectives were; to determine the ... -
Marketing strategies adopted by selected christian churches in Nairobi
(2004)The study is concerned with marketing strategies adopted by selected Christian churches in Nairobi. The study was aroused by the fact that despite the importance the church in Kenya has in shaping society little study ... -
Marketing Strategies Adopted by Small and Medium Enterprises in Nairobi Central Business District
(School of Business, 2012)The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets ... -
Marketing Strategies Adopted by Veterinary Pharmaceutical Firms in Kenya to Enhance Performance
(University of Nairobi, 2015)In a competitive business environment, a marketing strategy will be an important step in which companies react to market or environment forces and internal forces and in the process enable the firms to achieve their ... -
Marketing strategies adopted in serving the bottom of the pyramid customer of the Kenya Power & Lighting Company Limited
(University of Nairobi, Kenya, 2012)Marketing strategy has long been recognized as a vital tool to confront competitive pressures in a market environment and also as a tool of improving the performance of the firm, If an organization wants to develop a ... -
Marketing Strategies Adopted to Gain a Competitive Advantage by Supermarkets in Kakamega Town, Kenya
(University Of Nairobi, 2014-10)Shopping in Kakamega and other major towns in Kenya has seen a shift from retail shops to supermarket chains. Shoppers will prefer to visit a supermarket and get all the products they want under one roof. Besides, there ... -
Marketing Strategies Adtopted by Local Fashion Houses to Enhance Market Penetration
(University of Nairobi, 2016)Marketing plays an essential role in the growth of enterprises. This is mainly because a marketing strategy aids in identifying customers who the business can competitively serve, and tailoring product offerings, prices, ... -
Marketing strategies and buyer behavior of customers at eastern and southern African Management Institute Nairobi Campus
(University of Nairobi, 2017) -
Marketing strategies and customer service quality: a case of Kenya power and lighting company
(University of NairobiSchool of Business, 2013-11)Quality customer service is something that a person in customer service strives for. It is also what those dealing with customer service hope for. It is the kind of customer service that makes everyone happy, such as ... -
Marketing Strategies and Growth of Small Scale Restaurants in Kakamega County, Kenya
(University of Nairobi, 2017)The role of small scale restaurants in Kenya‟s hotel industry cannot be taken for granted. Their growth can contribute to the nation‟s development and economic growth. For instance job through creation, rural development, ... -
Marketing strategies and performance of Kenya revenue authority (KRA)
(University of Nairobi, 2014-09)Marketing plays a major role in building an image of a given institution and raise awareness of products and services being offered by an institution. Kenya Revenue Authority (KRA) is the institution responsible for tax ... -
Marketing Strategies and Performance of Large Hotels in Nairobi County
(University of Nairobi, 2016-11)The purpose of this study was to establish the relationship between marketing strategies and performance of large hotels in Nairobi. Specifically, the aim was to determine the effect of market penetration strategy, evaluate ... -
Marketing Strategies and Performance of Media Houses in Kenya
(University of Nairobi, 2016)Marketing strategy is a fundamental issue for the entire business whether the firm is a small scale set up or a well reputable transnational conglomerate outfit,, organizations are tasked and mandated to develop, establish ... -
Marketing Strategies and Performance of Media Houses in Kenya
(University of Nairobi, 2016-11)Marketing strategy is a fundamental issue for the entire business whether the firm is a small scale set up or a well reputable transnational conglomerate outfit,, organizations are tasked and mandated to develop, establish ... -
Marketing Strategies And Performance Of Mediamax Network Limited
(University of Nairobi, 2017)Marketing approach is a fundamental issue for the whole production whether the firm is a miniature scale set up or a fighting fit reputable transnational conglomerate outfit, organizations are tasked and mandated to develop, ... -
Marketing strategies and performance of private hospitals in Nairobi county
(University of Nairobi, 2015)The study was conducted to determine the relationship between marketing strategies and the organizational performance of private hospitals in Nairobi County. To achieve this, primary data was collected using structured ...