Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 15410-15429 of 24481
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Marketing Strategies and Performance of Top 100 Medium Size Companies in Kenya
(University of Nairobi, 2016-11)Research has been undertaken about small, medium and micro enterprises in Kenya. Although there are numerous articles and a lot of previous research surveys about small, medium and micro enterprises in Kenya and many other ... -
Marketing strategies and the performance of small and medium enterprises in Matuu town, Machakos county, Kenya
(University of Nairobi, 2015-10)Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. Organizations including Small and Medium Enterprises have realized the need to ... -
Marketing Strategies Applied by the Major Motorcycle Marketing Firms in Kenya
(University of Nairobi,School of Business, 2007-10)The objectives of the study were to determine the macro-environmental challenges encountered by the major motorcycle marketing firms in Kenya as well as establish the marketing strategies adopted by the major motorcycle ... -
Marketing strategies applied by tour operators in Nairobi region to promote domestic tourism in Kenya
(University of Nairobi, Kenya, 2012)Domestic tourism plays a major role in the economic development of a country. In addition, domestic tourists support small-scale enterprises and informal sectors in developing countnes because they purchase more locally ... -
Marketing Strategies in the Hotel Industry in Kenya in the Age of Terrorism: a Study of Five Star Hotels in Nairobi
(University of Nairobi, 2003)The Hotel industry in Kenya is one of the countries biggest industries. The industry employs thousands of people and contributes to the national GDP. However recently the industry has been rocked by various terrorist ... -
Marketing Strategies to Be Adopted by the Dairy Industry to Improve Company Competitiveness: a Case Study of Kinangop Dairy Ltd
(University of Nairobi, 2016)The study was aimed at determining the marketing strategies to be applied by the dairy industry to improve the company competitiveness with reference to Kinangop Dairy limited. The researcher adopted a descriptive research ... -
Marketing Strategies Used by Entertainment Spots in Small Towns in Kenya a Case of Bars and Nightclubs in Voi Municipality
(University of Nairobi, 2011-10)The objective of this study was to establish Marketing Strategies used by Entertainment Spots in Small Towns in Kenya and the Marketing Challenges they face. The research was carried out in Voi Municipality in Coast ... -
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,College of Humanities and Social Sciences, University of Nairobi, 2012-11)In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, insurance companies need to use effective marketing strategies in managing service quality among ... -
Marketing strategies used by manufacturers of Fast Moving Consumer Goods (FMCGs) in Kenya
(Business Administration, 2004)The FMCG manufacturers are faced with intensified competition, consumers who are more value conscious and less brand loyal, dwindling product life cycles and increasingly powerful retailers; this mean that many new FMCG ... -
Marketing Strategies Used by Uber to Enter the Kenyan Market
(university of nairobi, 2018)The mode of entry that a company chooses to enter a foreign market is usually a strategic decision that requires adequate research and calculated risks of cost benefit analysis. The strategies usually have a great impact ... -
Marketing Strategies, Consumer- Based Brand Equity, Organizational Characteristics and Performance of Insurance Companies in Kenya
(University of Nairobi, 2023)The broad purpose of the study was to establish the influence of marketing strategies on performance of insurance companies in Kenya. The study also sought to establish the moderating effect of organizational characteristics ... -
Marketing strategies, environmental dynamics and performance of banana small scale farmers in muranga and meru counties,kenya
(2015-10)The study objectives were to determine the effects of marketing strategies on the small scale farmers’ performance in the banana markets in Murang’a and Meru Counties. To determine the effect of environmental dynamics ... -
Marketing Strategies, Firm Characteristics, Customer Perception and Performance of Food and Beverage Processing Companies in Kenya
(University of Nairobi, 2019)This study investigated the influence of marketing strategies, firm characteristics and Customer perception on firm performance of Food and Beverage processing Companies in Kenya. The research objectives were to establish ... -
Markovian application to product switching in Kenya’s hotel industry: a survey of shower gel and guests’ soap
(University of Nairobi, 2015-11)Product switching is the process of changing from the routine use of one product or brand to steady use of another but similar one. Previous studies on product switching have not looked at the concept in the hotel industry ... -
Marriage as a factor affecting the transfer of religious allegiance in Kenya
(Faculty of Arts, University of Nairobi, 1976)This dissertation embodies the results of research into marriage as a factor affecting the transfer of religious allegiance in Kenya, carried out between 1970 and 1973* The research draws upon a number of academic ... -
The Marriage Institution and the Rights of Spouses to Property With Special Reference to 'married Women" Property Act, 1882
(University of Nairobi,School of Law, 1979-04) -
Marxist theory of education and its pedagogical implications
(2008)This study has as its express purpose shedding light on an important issue of educational concern. The issue is Marxist theory of education. Our interest will mainly be focused on a philosophical search that exposes Marxism ... -
Marx’s conception of man
(1991)Communism as a possible social system has been sought by large numbers of human beings since its formulation. It has been applied in matters of economics, government, ethics and law, to name just a few areas. However, ... -
Mashida's cooking pot: a creative exploration of women issues in Kenya
(Department of Literature, University of Nairobi, 2008)This study demonstrates that a creative writer is capable of capturing the events. activities and life of a society. The study also shows that creative work is suitable in capturing the plight of the less privileged in ... -
Mass Assemblies and Vulnerability to Disasters: the Case of Selected Churches in Nairobi
(University of Nairobi, 2015)This research was set to study mass assemblies and disaster preparedness in churches in Nairobi. In the study, the awareness, knowledge and abilities of the church leaders and members with regard to disaster management ...