Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 20523-20542 of 24481
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Social Marketing in an Era of Increased Competition:a Case of the Non Profit Health Care Providers in Kenya
(University of NairobiSchool of Business, 2002)The findings have brought out several pertinent issues. The organizations dealing with social marketing have to use marketing strategies just like the profit making organizations. It was found out from the survey that ... -
The Social Marketing Mix Used by Non-governmental Organizations in Their Hiv/aids Campaigns in Kenya
(University of NairobiSchool of Business, 2005)The HIV/ AIDS epidemic is biggest obstacle to reducing poverty and to achieving the Millenium Development Goals (MDGs). Social Marketing is the use of marketing principles and techniques to influence a target audience ... -
Social Marketing Strategies Adopted by Population Services International (Kenya) and Market Penetration of Long Lasting Insecticide Treated Net (Llin) in Samia Sub County, Busia County, Kenya
(University of Nairobi, 2015)Social marketing has been proven to be effective in different contexts to advance different social goods. The current study sought to establish which social marketing strategies have been applied by PSI Kenya in promoting ... -
Social Media Advertising in the Telecommunication Sector in Kenya: Exploring the Adoption, Value and Influence of Twitter Use by Safaricom Limited.
(University of Nairobi, 2015)Technology is continually revolutionizing how we communicate and go about our daily lives. Social media in particular has changed the way we communicate and interact with each other. Social media has created an audience ... -
Social media and customer service at the Kenya Commercial Bank (KCB)
(2013-11)This research project was a study on the role of social media in customer service in Kenya Commercial Bank (KCB). The objective of the study was to establish the role of social media in customer service with focus to Kenya ... -
Social media and national security threats: a case study of Kenya
(University of Nairobi, 2014)Social Media are connection and mass communication tools, characterized by a global diffusion and an ever-growing level of use, considering their handiness and flexibility, as well as their extreme cheapness. Social media ... -
The Social Media and Public Participation in the Administration of Justice in Kenya
(University of Nairobi, 2017)This study sought to examine the role of social media in enhancing public participation in the administration of justice in Kenya. The study’s main objective was to examine whether the judiciary can make use of social media ... -
Social Media and the Evolution of Corporate Communication in the Kenyan Judiciary
(University of Nairobi, 2016-11)Companies around the globe are embracing and adopting social media with various intentions.... -
Social Media and the New Customer Relationship Mana Gement Model: a Case of Safaricom
(University of Nairobi, 2014-11)Previous research reveals an increase in the use of the social media in business, but not much has been done, from the customer’s perspective, on the success of the use of these social networks in customer relations. ... -
Social Media and Youth Perception of Feminism in Kenya: the Case of Youth at the University of Nairobi
(University of Nairobi, 2016)This study sought to investigate how far social networking services have gone in trying to shape the overall perception of the feminist movement among the youth at the University of Nairobi. The study sought to find out ... -
Social media as a communication tool for non governmental organizations in Nairobi
(University of Nairobi, 2014-11)Social media has become a global phenomenon. Nongovernmental organizations (NGOs) have adopted social networking sites such as Facebook, Twitter and Instagram use at the organizational level for communication, advocacy, ... -
Social Media as a Competitive Strategy in Customer Care by Mobile Telecommunication Firms in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)This study sought to examine how the mobile telecommunication firms in Kenya have leveraged on use of social media in customer care as a strategic competitive advantage. Emphasis was put on how social media is being employed ... -
Social media as a literary technique in Igoni Barret’s Blackass and Chimamanda Adichie’s Americanah
(University of Nairobi, 2017) -
Social Media As A Marketing Tool For Electronic Resources Among Postgraduate Students In Reference To United States International University Africa (Usiu-A) Library In Kenya.
(University of Nairobi, 2018)Social media is a new phenomenon that is cutting across all sectors. It has especially proved effective in carrying out marketing due to its potential to reach a large customer base. This study thus aimed at assessing the ... -
Social media as a strategic communication tool by Safaricom Ltd
(School of Business, 2012-11)The emergence of new digital technologies and social media has also had a dramatic impact on the invariable change in communication and changed the rules for strategic communications. This growing popularity is making ... -
Social media as a strategic orientation and organizational performance within the mobile telephony sector in Kenya
(University of Nairobi, 2015-11)Social media has opened a new perspective in the way business is conducted. Most organizations are adopting the available social media platforms and formulating strategy to guide them. The study sought to determine the ... -
Social media as a strategy for enhancing competitiveness among online SME's in Nairobi County, Kenya
(College of Humanities and Social Sciences, 2013)Information technology has influenced the way in which business is conducted globally, resulting in, for example, a faster turnaround of products and production, smart products, and 24 hours of shopping around the world. ... -
Social Media as a Strategy in Enhancing Competitive Advantage of Firms in the Insurance Industry in Kenya
(2014)Against a backdrop of low uptake levels of insurance and many players, the level of competition in the Insurance sector in Kenya is very high and there is a need for insurance companies to formulate strategies that will ... -
Social media as a tool of corporate communications in institutions of higher learning: a case study of The University of Nairobi
(University of Nairobi, 2014)The main objective of this study is to investigate the use of social media as a tool of corporate communications in institutions of higher learning with a case study of the University of Nairobi. The study applied mixed ... -
Social media as an effective advertising tool in Kenya
(University of Nairobi, 2014)It is without a doubt that the world is evolving from Traditional Media to New Media. The growing usage of social media indicates a potentially effective new platform for advertisers. With this new form of communication, ...