Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 20523-20542 of 24461
-
Social Media as a Strategy in Enhancing Competitive Advantage of Firms in the Insurance Industry in Kenya
(2014)Against a backdrop of low uptake levels of insurance and many players, the level of competition in the Insurance sector in Kenya is very high and there is a need for insurance companies to formulate strategies that will ... -
Social media as a tool of corporate communications in institutions of higher learning: a case study of The University of Nairobi
(University of Nairobi, 2014)The main objective of this study is to investigate the use of social media as a tool of corporate communications in institutions of higher learning with a case study of the University of Nairobi. The study applied mixed ... -
Social media as an effective advertising tool in Kenya
(University of Nairobi, 2014)It is without a doubt that the world is evolving from Traditional Media to New Media. The growing usage of social media indicates a potentially effective new platform for advertisers. With this new form of communication, ... -
Social media as reporting tools: changes & challenges facing journalists and news organizations in Kenya
(University of Nairobi, 2014)This study sought to investigate how journalists and news organizations were responding to the changes and challenges brought about by social media. The study employed a qualitative approach and used the descriptive ... -
Social Media Brand Strategy and Marketing Performance of Telecommunication Firms in Kenya
(University of Nairobi, 2017)In conducting this research, the main motivation was to find out how marketers can use the increasing popularity of social media to enhance marketing performance. The competition level in the Kenyan telecommunication sector ... -
Social Media Influence on Body Image Among Female University Students: a Case Study of Instagram
(University of Nairobi, 2019)This study aimed at examining how social media and precisely instagram influences body image among female university students. The specific objectives were to find out and investigate: the consequences of instagram use ... -
Social Media Influence on Body Influence on Body Image Among Female University Students :a Case Study of Instagram
(University of Nairobi, 2019)This study aimed at examining how social media and precisely instagram influences body image among female university students. The specific objectives were to find out and investigate: the consequences of instagram use ... -
Social Media Marketing and Consumer Behavior of the Firms in the Media Industry in Kenya
(University of Nairobi, 2014)This project was inspired after a general observation of the use of social media by small and multinational organization both profit and nonprofit driven to enhance their marketing, consumer interactions globally and ... -
Social Media Marketing and Performance of Public Private Partnership Projects: a Case Study of Konza Technopolis
(University of Nairobi, 2023)The primary objective of this research was to analyze the influence of social media marketing on the performance of Public Private Partnerships (PPPs) projects, utilizing the specific case of the Konza Technopolis project ... -
Social Media Marketing, Challenges and Performance of Startup Companies in Nairobi
(University of Nairobi, 2017)This study sought to establish the influence of social media marketing on the performance of startup companies in Nairobi, Kenya. The main objectives were: to determine the most widely used social media tools by Startup ... -
Social Media Perceptions on the Plus Size Curvykenyan Woman Reflecting on Instagram Posts
(University of Nairobi, 2021)This study aimed at studying perceptions on the plus size curvy Kenyan woman on social media platforms reflecting on Instagram posts. The objectives being to find out perceptions on women bodies; to examine how plus-size ... -
Social media platforms and the campaign against Alcoholism and Drug abuse in state corporations in Kenya: the case of the National Authority for the campaign against Alcohol and Drug abuse
(University of Nairobi, 2017)The onset of social media brought in diverse opportunities through which an organization communicates. This study aimed to investigate the use of social media platforms in the campaign against alcohol and drug abuse in ... -
Social media revolution: Exploring the impact on journalism and news media organizations
(University of Nairobi, Kenya, 2012)The study sought to investigate the impact of Social media revolution on Journalism and News organizations. The objectives of the study were to explore the impact of social media on journalism and news organization; ... -
Social Media Tools and Project Performance: the Case of Safaricom Ltd
(University of Nairobi, 2016-11)In the current global and very competitive business environment, organizations must adapt, and fast to the changing needs and requirements of their customers to remain relevant. To achieve this, organizations must find ... -
Social Media Use and Its Impact Among Employees of Electronic Companies in Kenya
(University of Nairobi, 2017)This study sought to examine the extent of social media use by employees at Samsung Electronics, the purposes for which they use social media and its effect on their performance. Specific objectives of this study included; ... -
Social Media Use and Participatory Politics among Students in Universities in Nairobi, A critical examination of political use of social media by university students in Nairobi
(University of Nairobi, 2017)This study assesses the use of social media for political purposes in Kenya. It departs from the idea that social media offer ‗new‘ platforms for communication, participation and inclusion, and political engagement. It ... -
Social Media, Customer Relationship Management and Productivity in Kenya’s Energy Sector
(University of Nairobi, 2016)Social media has transformed how businesses work. Businesses can now access more resources thereby increasing its value, creating new partnerships and improving interactions with its customers and suppliers. Nevertheless, ... -
Social Media, Digitalization and Quality Service Delivery by Insurance Companies in Kenya.
(University of Nairobi, 2022)Digitalization is of key importance in insurance companies as it has revolutionized the means of service delivery which has led to positive outcomes on customer engagement and business productivity. This study aimed to ... -
Social Media: the New Interpersonal Battlefield? The Types and Levels of Online Interpersonal Conflicts
(University of Nairobi, 2016)Through technological advancement, there has emerged social media which has enabled people to connect in different ways based on different needs, such as the ways in which people engage interpersonally online in comparison ... -
Social Network Services as a Contributing Factor to Internet Addiction Among the Youth in Nairobi.
(University of Nairobi, 2012)