Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Author "Njaramba, Bernard W"

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    • Strategic responses adopted by Airtel Kenya to competition 

      Njaramba, Bernard W (School of Business, University of Nairobi, 2011)
      Strategic response is a reaction to what is happening in the economic environment of organizations. Porter (1998) views operational responses as part of a planning process that coordinates operational goals with those ...