Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "A survey of promotion mix"
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A survey of promotion mix used by self-supporting football clubs in the Kenya premier league to attract funding
(School of Business ( SOB ), 2006)This was a descriptive study to determine the extent to which self-supporting football clubs in the premier league use different promotion mix elements in sourcing for funding. The population of interest was the eight ...