Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "ADVERTISING AGENCIES"

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    • Competitive strategies used by advertising agencies in Kenya 

      Thathi, Jonah F (University of Nairobi, 2008)
      This paper analyses the competitive strategies used by advertising agencies in Kenya. The study involved fourteen (14) advertising agencies registered by the Association of Parishioners in Advertising (APA) of Kenya. ...