Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "AIDA model"
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Factors that affect the demand for domestic tourism among professionals in Nairobi:An application of the AIDA model
(School of Business, University of Nairobi, 2000-08)This study was conducted between April and July, 2000~ The population of interest included all professionals in Nairobi. Three cases were chosen, namely, doctors, lawyers, and engineers. The sample was drawn from ...