Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Adoption of Branding Practices by Selected Political Parties in Kenya"
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Adoption of Branding Practices by Selected Political Parties in Kenya
(University of Nairobi, 2017)Branding is growing globally as a priority for every provider of a service, product or an idea. Political branding which is a core facet of Political Marketing has become part of the political culture for most democracies. ...