Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Alcohol manufacture"
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Factors influencing pricing strategies adopted by large alcohol manufacturers in Kenya
(School of Business, University of Nairobi, 2012)This study is on factors influencing pricing strategies adopted by Large Alcohol Manufacturers in Kenya. The study seeks to establish the challenges faced by managers in these companies while formulating and implementing ...