Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Antibacterial advertising claims"
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Effectiveness of antibacterial advertising claims on Personal care products in influencing consumer purchase Decisions in Nairobi county, Kenya.
(School of Business, 2012)In the modern times, companies are faced with rapidly changing marketing environment. They are forced by the dynamics within the internal and external environment to adopt themselves to these changes otherwise they risk ...