Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Atlas Copco Eastern Africa Limited"
Now showing items 1-1 of 1
-
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(School of Business, 2012-04)The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ...