Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Blue Ocean strategies"
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Challenges in the implementation of blue Ocean strategies in large indigenous banks in Kenya
(School of Business, 2012)To ensure success, the strategy must be translated into carefully implemented action. This means that the strategy must be translated into guidelines for the daily activities of the firm’s members and the strategy and ...