Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Blue ocean strategy"
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A survey of the extent of adoption of Blue ocean strategy by Mobile content providers in Kenya
(School of Business, 2009)This ever-changing and converging environment of the global mobile market creates multiple new business opportunities for mobile content providers. However, the competitive pressure is escalating, which poses major ...