Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Brand Orientation On The Performance Of Daily Newspapers In Kenya"
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Influence of Brand Orientation on the Performance of Daily Newspapers in Kenya
(University of Nairobi, 2016-11)Customer perception of brands has been of great interest to the organizations as more and more organizations embrace brand orientation whether knowingly or unknowingly. This leads to a more efficient system of work as there ...