Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Brand personality"
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Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ...