Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Brand positioning"
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Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya
(School of business, 2012)It is widely accepted that for a brand to be competitive in any industry, it must be distinct from its competition. Creating distinct differentiation is key to any brand so as to ensure the brand has the best defense ...