Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Brand positioning strategies"
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Brand positioning strategies and competitive advantage of the five star hotels in Nairobi
(School of Business, 2012)Five star hotels are placing a focus on the brand positioning strategy, it is necessary for the hotels to strategically find a way to get a competitive advantage over the others as a market strategy, as there exists ...