Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Branding"
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Branding strategy for the kenya agricultural Research institute and its products
(College of Humanities and Social Sciences, University of Nairobi, 2009-10)Brands are recognised to connote quality to customers, distinction within a market and to gain financial rewards to an organisation, and can be characterised as products, corporations, persons and place. The purpose of ... -
Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
(School of Business, University of Nairobi, 2007-09)The broad objective of the study was to establish the challenges facing the Kenyan tea industry in exporting of value-added (branded) tea. The study further sought to establish the extent of world market access and ...