Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Branding Practices on Customer Loyalty in Large Beauty"
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Effect of Branding Practices on Customer Loyalty in Large Beauty Salons in Nairobi County Kenya
(university of nairobi, 2018)Branding has become a useful tool that is receiving increasing attention due to its perceived positive influence on consumer brands choice and consumer purchase decisions. Today the beauty industry offers gender –neutral ...